Hotel Management Magazine
Pasadena, Calif.-based design firm Level 3 Design Group designed the new dual-brand Residence Inn and Springhill Suites in Valencia, Calif., with some distinct amenities. The contemporary hotel, a mile from the Magic Mountain theme park and other local attractions, has several custom design elements.
“I loved being able to fully customize the public spaces,” said Lindsay Clarke, Level 3 Design Group senior designer. “It’s where guests get their first impression, so the optics are very important. The custom chandelier, mirrored ceilings plus elevated finishes and fabrics add that visual dynamic. It perfectly complements the neutral base color palette and accent colors used to represent both brands, and it opens up the space.”
The property has semi-custom guest suites offering studios and one-bedroom options, complete with sleeper sofas, fully furnished kitchens, work desks and smart TVs. Other amenities include a modern lobby bar, heated outdoor pool, 24-hour fitness center, a game room, guest laundry facilities and an outdoor patio with a fire pit.
“Dual brands are becoming so popular because they give guests options for the types of experiences they want to have,” said Jim Spitzig, founder of Level 3. “Some like the more traditional model and others favor the all-suite experience this property offers.”